The most troubling parenthesis in the production area is that to produce the cotton necessary for a single pair of jeans requires the use of 6800 litres of water, an operation which, unfortunately, leaves a strong negative impact on the environment. The challenge of each manufacturer has, therefore, become that of minimizing water consumption and reducing the manpower needed to produce the garments. That's why over time innovative methods have been tested that limit the environmental impact. For example, Levi's produced its famous Levi's 511 models by recycling 5 t-shirts, thus saving 98% of water; Lee instead saved nearly a billion litres of water in just 2 years; Wrangler, on the other hand, aims to save 5.5 billion by 2021, using different washing techniques. Converse, for example, with its "Converse Renew" campaign, a project based on sustainable creativity, has created the "Converse Renew Denim Chuck 70", which has seen the famous silhouette of the shoe made entirely with recycled denim.
